Microsoft set the target itself and did so just a year ago. However, the current uptake of the new operating system will not be enough for it to reach this target. Making the new system a free upgrade was one of the steps taken in order to achieve that target, but Microsoft has now acknowledged that given the current technological and economic climate, it will be hard to reach one billion devices during this timeframe.
The corporate vice president of the Windows and Devices Group, Yusuf Mehdi, has said that the new system is off to a good start and that there are now more than 350 million active devices using it. He has also stated that it has a good record of customer engagement and customer satisfaction. He pointed out that Microsoft is pleased with the progress that has already been made with the new operating system, but there has been a strong focus on phone hardware within the company, so with this in mind the company is not expecting to reach its 2018 target.
However, over the next year Microsoft is expecting strong uptake from both commercial users and the purchase of new devices. There is no doubt that the already strong uptake of Windows 10 makes it one of the most successful new operating systems that has been released by Microsoft to date.