What are the prevalent trends among top cloud providers in 2019?

Microsoft Azure, Google Cloud Platform and Amazon Web Services are clearly the winners of the cloud provider war, that much has been settled. However, if we look deeper than that, what are the prevalent trends among them?

IBM acquiring Red Hat will probably be one disrupting force in the market. On a global scale, things are looking good, with Garner predicting a 3.2% increase in cloud computing spending, thus raising the numbers to a whopping $3.76 trillion.

With that in mind, what are the prevalent cloud provider trends for 2019?

  1. Pricing power

The first notable thing is the price differences among them. Understandably, business owners want to lower their costs, and the findings from RightScale’s survey found that cost management is a recurring theme.

  1. Multi-cloud

In recent times, Kentik conducted a survey that indicates there is a trend of public cloud consumers using more than one vendor. More often than not, AWS is used in conjunction with Microsoft Azure.

  1. Artificial intelligence

Analytics, IoT and artificial intelligence is what cloud vendors will upsell you on. Microsoft Azure, Google Cloud Platform and Amazon Web Services all use a similar strategy to sell you more.

  1. Transparency

As it seems, the biggest cloud providers have taken a couple of steps back when it comes to transparency. Back in the day, it used to be the case that Oracle would release financial reports, but nowadays, the business appears to be lumped together. Google, for example, has decided not to reveal cloud revenue at all.