Public preview of Azure location-based services with TomTom

A public preview of the location-based Microsoft Azure cloud service is now available, and it’s aimed at enterprises with the need to track where various assets are located in the field.

The new service is designed to provide seamless integration with IoT deployments and asset tracking, and is powered by TomTom’s online APIs.

Microsoft aims to allow cloud developers better access to geospatial data, which can be used in IoT deployments and smart city technologies. The company wants to target the following industries:

  • Logistics
  • Retail
  • Smart cities
  • Automotive
  • Manufacturing

Azure LBS can be used in various ways, including asset tracking for transportation fleets, autonomous driving, and more. Several companies have already begun to experiment with it.

Cubic Telecom, an Irish telecommunications company working in the automotive industry, is utilising the new technology to create a visual overview of available electric vehicle charging locations.

While Fathym, a company dealing with IoT, is taking advantage of Azure LBS to visualise road conditions to assist the department of transportation in Alaska. The road and route forecasting features will be showcased soon.

One of the benefits of Microsoft Azure LBS is that it can be used either as a standalone service or in conjunction with other services. In terms of pricing, the cost will depend on how much you intend to use it. Also, there is no need for privacy concerns, as enterprise location data is never disclosed.

Azure LBS will become generally available in the upcoming year.