Personalisation is the key to digital transformation and increased sales

As a part of their digital transformation strategy, retailers are using personalisation technology to have an effect on how customer data is collected.

The London-based Qubit is one such personalisation platform provider. Reportedly, it’s used to personalise about $600 million in online sales and the following big names are using it:

– Farfetch

– Ubisoft

– Net-a-Porter

– Vestiaire Collective

– L’Occitane en Provence

– ColourPop

– UltaBeauty

Retailers choosing to work with Qubit have the option of collecting behavioural data. The technology allows for far more than just product recommendations and basic targeting; it features personalisation techniques, advanced segmentation capabilities and data collection methods.

According to Graham Cooke, Qubit’s CEO, eCommerce companies see personalisation as a must-have and not just nice to have.

In the past, customers had to search the entire site to find something they liked, but with personalisation, products are suggested to them based on various data points such as browsing and purchase history.

Looking at how L’Occitane goes about it

L’Occitane en Provence, one of Qubit’s customers, is using the technology on 20+ domains, from Brazil to Japan. Loanne Le Gac, e-Business Product Coordinator, says they are using the following ways to boost sales:

– Geo-based personalisations

– Abandonment recovery

– Social proof

They have been using Qubit since 2015, which has resulted in a 2.86% increase in revenue per visitor globally, with a 3.55% increase in the UK and a 2.65% increase in the US.