From now on, Netherlands will display Amber alerts on ATM machines, thus making it the first country in the world to expand them in this direction.
This digital transformation move was observed last week, when around 300 ATMs began showing pictures of missing children. As of right now, only the machines around airports, shopping malls and tourist areas are displaying them, but soon, they will be expanded to cover the entire country.
Currently, you are able to see the Amber alerts on ATMs from the manufacturer In2Retail. However, in the not-so-distant future, they will be expanded to other ATM vendors.
There will be two types of alerts:
– Amber alert (it gets displayed when a child’s life is in danger)
– Dutch-specific alert (not as urgent as the former, but still a concern)
The Amber system was launched and developed in the US in the 90s. Since then, many countries around the world have adopted it, which is especially true for European countries.
Please bear in mind that each national network is structured differently. If it’s supported, Amber alerts can be displayed via SMS messages, TVs (in this case, the broadcast gets interrupted by the urgent message), or advertising boards. The Netherlands, in particular, has become the first nation in the world to display them on ATM machines.
Frank Hoen, Chairman and Founder of AMBER Alert Europe, expressed his happiness with the new partnership. He hopes that other countries will follow Netherlands’ example.