The future of Microsoft Dynamics 365 for SMBs

Due to push back from certain partners, Microsoft is now back to the drawing board in terms of rethinking the strategy on how to sell Dynamics 365 to SMBs.

It was 2016 when Microsoft originally announced the plans for Dynamics 365. At the time, word came from company officials that they would be redesigning the capabilities of Dynamics AX, Dynamics CRM, and Project Madeira.

It was during this week’s conference that Microsoft revealed the plans for Dynamics 365, Madeira’s successor, labelled as “Tenerife”. Basically, Tenerife was designed to be the next version of Dynamics 365 Finance and Operations, as well as Dynamics NAV.

Microsoft decided to sell Dynamics 365 as a white-label product, which didn’t go so well with partners. Additional confusion was created when Steve Mordue, a Microsoft Dynamics 365 MVP, said they would be allowed to say that these offerings were powered by the software, but were not actually Dynamics 365 itself.

However, now, Microsoft is reconsidering the white-labelling portion of the strategy, working to determine if it should be incorporated at all.

Furthermore, Microsoft is planning to sell Dynamics 365 apps without plans or editions; the company intends to sell as a composable suite. Plans to introduce the business edition of the software’s Sales and Marketing apps have been delayed from October 2017 to Spring 2018.

Based on what was revealed at the Dynamics NA show, the company might not brand these apps as “Business Edition” at all.