Good data security can help to retain customers

By Qubic News 3 years agoNo Comments
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A survey has revealed that data security is taken so seriously that almost two-thirds of customers would not deal with a company again if there had been a data breach.

The survey of 5,750 consumers in the UK, US, France, Germany, Brazil, Australia and Japan found that 64% of the respondents would be unlikely do business with a company that had suffered a breach that led to the loss of financial data; meanwhile, 49% would be unlikely to deal with a company if their personal information had been breached.

The survey also revealed that 75% of those who took part feel that data security is not seen as a serious issue for companies, with 69% feeling that their employers also have a lax view on data security.

The researchers believe that the vast media coverage of recent high-profile data breaches has destroyed consumer confidence in the way in which companies protect their data; however, experts believe that some companies are simply failing to make customers and employees aware of the steps they have taken to protect data.

Almost one-third of those who took part in the survey have already been hit by a breach in data security, while 16% think they will be the victim of a breach within the next year.

Experts have pointed out that there is no reason for data to be breached, as encryption is becoming very easy to put into place.

  Industry News
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