A survey carried out by Deloitte has revealed that data security is one of the main priorities for consumers in the UK.
Three-quarters of those who took part in the survey said they would consider leaving an organisation if it failed to protect its data. The survey also revealed that the issue of data security is more important to the end user than the issue of cost. Many would consider using a service that costs more if the security of the data is guaranteed.
The survey of 1,500 consumers revealed that one-fifth of all British consumers have had their personal information breached or their bank accounts accessed by a third party.
The survey comes after a major breach at TalkTalk, one of the top telecoms companies in the UK; however, this is not an isolated incident. Companies such as British Gas and Marks & Spencer (M&S) have also been breached by hackers. The chief technology officer at M&S, Matt Horwood, described retail as “a bigger and bigger target” for cybercriminals.
With consumers making it clear that data security is a priority, businesses need to take note and protect the personal details of their customers. Consumers are more aware of the dangers of hacking than they have ever been and warnings are being issued to retailers about the potential dangers. This is particularly important in light of the approaching festive season, when shoppers spend much more money than usual.