Amazon Web Services (AWS) has announced that it is launching some new products as part of its cloud computing service.
The new products, which offer new ways for businesses to transfer, manipulate and analyse data, include a business intelligence service called Quicksight, new security options, and tools that can help to transfer databases over to cloud services. A new hardware device called Snowball has also been launched, which allows large amounts of data to be transferred to the AWS cloud securely. The company has also entered into a deal with Accenture plc to promote products to corporate customers.
The products, which were unveiled in Las Vegas at the Amazon re:invent customer conference, show that the company is keeping the pressure on its traditional hardware rivals, some of which are struggling to keep pace as more and more clients move over to cloud services.
In the last quarter AWS generated $1.8bn (£1.17bn) in sales and nearly $400m in operating profit. This division of Amazon was developed 10 years ago and put it ahead of companies such as Google and Microsoft, which launched their own cloud services later. They are now major competitors, however, and other providers are now offering their own cloud options.
The senior vice-president of AWS, Andy Jassy, said that other companies are working hard to replicate what Amazon has achieved.