The Amazon app has introduced a groundbreaking new feature that allows customers to visualize the items they’re planning to buy by displaying how they would look inside their homes. Amazon made this possible by taking advantage of augmented reality technology.
The nature of digital transformation can take many different routes, and this is undoubtedly one of the most interesting the industry has seen as of late.
You can see how it looks in practice. First, click the camera icon in the Amazon app and select AR view. Then, simply select the product you’re interested in and compare it against the living space.
The technology that allows for this is called Apple’s ARKit. This and many other similar technologies are being widely pushed by the industry, aiming to make them mainstream.
ARKit, in particular, was unveiled by Apple in June at the WWDC conference. The platform is a part of iOS 11 and allows developers to create apps that take advantage of the augmented reality technology. Several retailers have already announced new AR apps, including:
The underlying theme of the new apps is trying to solve problems with the help of visualisation. Even though you always have plenty of tools at your disposal, making the jump and committing to a purchase can often be tough. The theory is that AR technology could reduce confusion and encourage sales.
Please bear in mind that Amazon app’s AR View will only work on iPhone 6S or higher, using the latest version of iOS.