Most IT resellers are simply that – resellers. They take products or services that have been developed by others, add a mark-up, then resell them to end users, often handing-off the support to the manufacturer. Qubic is different. Qubic takes products or services and treats them as components in creating added value solutions.
Take, for example, Microsoft Office 365. This is a subscription service provided by Microsoft and there are many ‘resellers’ who will offer Microsoft Office 365 but then they pass through all of the configuration and support to Microsoft, usually because they don’t have the expertise or resources to do anything else.